Privacy Policy

1. Introduction & Scope

Perler operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Perler is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

2. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, financial account numbers, payment card information, transaction details, form of payment, and payment confirmation.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel.
• Communications with us including the information you include in customer support inquiries.
• Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

3. Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

4. How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: perform contracts, process payments, fulfill orders, remember preferences, notify about your account, process returns/exchanges, manage your account, and create a customized shopping experience.
• Marketing and Advertising: send marketing communications by email, text, or postal mail, and show online advertisements based on your activity.
• Security and Fraud Prevention: authenticate your account, provide a secure payment experience, detect fraudulent or malicious activity, and protect public safety.
• Communicating with You: provide customer support, respond to inquiries, and maintain our business relationship.
• Legal Reasons: comply with applicable law, respond to legal process, investigate potential violations, and enforce our terms or policies.

5. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide personalized advertising based on your online activity.
• When you direct, request us, or otherwise consent to disclosure (e.g., shipping products or social media integrations).
• With our affiliates or within our corporate group.
• In connection with a business transaction (merger, bankruptcy), to comply with legal obligations, enforce terms of service, or protect rights of our users or others.

6. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To provide enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

7. Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites. Information you provide on public or semi-public venues (including third-party social networking platforms) may also be viewable by other users without limitation.

8. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request deletion. As of the Effective Date, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

9. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit; we recommend not using unsecure channels for sensitive information. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce policies.

10. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and we may decline your request as permitted by law.

• Right to Access / Know – request access to personal information we hold about you.
• Right to Delete – request deletion of your personal information.
• Right to Correct – request correction of inaccurate information.
• Right of Portability – receive a copy of your personal information and request transfer to a third party.
• Right to Opt out of Sale / Sharing for Targeted Advertising – you may opt out of the "sale" or "share" of your personal information for targeted advertising. You can exercise those rights via our preferences. If you visit with the Global Privacy Control (GPC) opt-out preference signal enabled, we will treat this as a request to opt-out for that device and browser. Other "Do Not Track" signals are not recognized.
• Managing Communication Preferences – you may opt out of promotional emails via the unsubscribe link. Non-promotional emails (e.g., order updates) may still be sent.

To exercise your rights, please contact us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request. An authorized agent may be designated, but we will require proof of authorization.

11. Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on your location, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

12. International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the UK competent authority, unless the data transfer is to a country with an adequate level of protection.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.